Grit was built out of frustration.
In 2022, our founder Adebayo watched a Lagos e-commerce brand spend ₦2 million a month across three agencies — a web developer, a marketing agency, and a content studio — and grow by almost nothing. The site wasn't built for the traffic the campaigns were sending. The campaigns weren't optimised for the landing pages. The content had nothing to do with either.
Three agencies billing three retainers, pointing in three different directions. The business was paying for activity. Nobody was accountable for revenue.
Grit was built to be the single team that handles all of it — not because it's more convenient, but because integration is what actually creates revenue. When your web developer, marketer, and content team share one strategy, one brief, and one definition of success, things compound.
That's still the only reason Grit exists.
Four things we won't compromise on.
Revenue is the only vanity metric.
Impressions, followers, traffic — none of these pay your rent. We design every engagement, every deliverable, and every report around one question: did it make money?
Integration beats isolation.
A website that doesn't talk to your marketing campaign is a liability, not an asset. We build systems where every part is aware of the others — because that's what actually drives revenue.
Straight talk, always.
We tell you what's not working before you ask. We push back on bad ideas — including our own. We don't send happy reports when the data says something else.
Build it properly the first time.
We move quickly, but we don't cut corners on foundations. A site built wrong costs ten times as much to fix later. We'd rather take an extra day than create technical debt that haunts you.
Senior people. On your account.
No juniors handed a brief and left to figure it out. The people you meet at the start are the people building your system.
Adebayo Bamijoko
Founder & Strategy Director
Engineer, marketer, and creative director. Adebayo founded Grit after realising that most businesses were buying three separate things that were supposed to work as one. He still writes code, runs campaigns, and directs creative — because understanding all three is what makes the system work.
Chisom Eze
Head of Development
Full-stack engineer with a decade of building web products. Contributed to three Series-A startups. Believes clean code and conversion rate are inseparable.
Tolu Fashola
Head of Creative
Brand strategist and creative director who's built voice and identity systems for 40+ brands across West Africa. Hates content for content's sake.
Adaeze Nwosu
Head of Digital Marketing
Performance marketer who has managed ₦500M+ in ad spend across Meta and Google. Her campaigns have generated over ₦2B in attributed revenue.
We're not the only option.
We're the right one.
The alternative
One discipline. No handoffs. Gaps between channels are your problem.
With Grit
One integrated team. Every channel aware of the others. No gaps.
The alternative
Your account is run by a junior. The senior you pitched won't touch your brief.
With Grit
Senior team on your account from day one. The people you meet are the people who build.
The alternative
High salary overhead. Months to hire. Hard to cover every discipline.
With Grit
Full capability from day one. Scales up and down with your needs.
Ready to work with a team that thinks in revenue?
Start with a free audit. We'll look at your current digital presence and tell you exactly what we see — no sales pitch, just observations.